Fundio is a leading B2B fintech SaaS platform providing private corporate lending and on-demand risk data

The Challenge

Fundio was making a negative Return on Advertising Spend (ROAS) and was not driving high quality leads through their paid advertising efforts. Their existing campaigns were underperforming due to technical issues and ineffective targeting.

Our Solution

DOC Marketing implemented a comprehensive paid advertising strategy tailored to Fundio's specific goals. Our approach involved:

1. Overarching Strategy Development: We developed a comprehensive paid advertising strategy that aligned with Fundio's business objectives and target audience.
2. Technical Setup Optimisation: We identified and corrected technical issues in Fundio's Google Ads and LinkedIn Ads accounts, ensuring that their campaigns were running efficiently and effectively.
3. CRM Integration: We integrated Fundio's CRM with their paid advertising platforms to enable seamless lead tracking and nurturing.
4. Creative Development: Our team created a suite of engaging Google Ads and LinkedIn Ads, including text ads, display ads, and video ads.
5. Nurture Email Workflow Creation: We developed automated nurture email workflows to guide leads through the sales funnel and encourage conversions.

• Increased Paid Subscriptions: Fundio experienced a 912% increase in paid subscriptions through their LinkedIn and Google Ads campaigns.
• Improved Lead Quality: Our targeted advertising efforts generated high-quality leads that aligned with Fundio's ideal customer profile.
• Uplifted Website Traffic: We increased website traffic from approximately 1,000 to 2,800 sessions (visits) per month.