Maloli is a leading supplier of heavy machinery, parts and equipment to the mining industry.

The Challenge

Maloli had never advertised through Google, and did not know where to begin. They knew their competitors were using Google Ads and wanted to leverage this channel to boost orders and revenue.

Our Solution

DOC Marketing implemented a comprehensive Google Ads strategy tailored to Maloli's specific goals. Our approach involved:

1. Market and Audience Research: We conducted in-depth research to understand Maloli's target audience, their online behavior, and the competitive landscape within the mining industry.
2. Technical Setup: We set up Maloli's Google Ads account from scratch, ensuring that it was optimized for performance.
3. Keyword Research: Our team identified relevant keywords and long-tail keywords to target potential customers searching for heavy machinery parts.
4. Multi-Language Ad Development: We created targeted ad campaigns in multiple languages to reach Maloli's international customer base.
5. Regular Optimization: We continuously monitored campaign performance and made regular adjustments to bidding strategies, ad copy, and targeting to ensure maximum ROI.

• Increased Lead Generation: Maloli generated 826 orders within 12 months, significantly surpassing their previous performance.
• Boosted Website Traffic: Monthly website traffic tripled, demonstrating the effectiveness of our paid search campaigns.
• Expanded Market Reach: Our multi-language ad campaigns helped Maloli capture orders in new regions.