Müller Rasmussen is a leading management consultancy for the energy sector.

The Challenge

Müller Rasmussen had never run Google ads before. They knew they wanted to leverage Google's advertising platform to capture inbound leads and enquiries but didn't have the internal know-how to manage it in-house. 

Our Solution

DOC Marketing implemented a comprehensive Google Ads strategy tailored to Müller Rasmussen's specific goals. Our approach involved:

1. Strategy Development: We conducted in-depth research to understand Müller Rasmussen's target audience and competitors. Based on this analysis, we developed a tailored paid advertising strategy.
2. Technical Setup: We set up Müller Rasmussen's Google Ads account from scratch, ensuring that it was optimised for performance. We also implemented necessary tracking tags to accurately measure campaign effectiveness.
3. Keyword Research: Our team identified relevant long-tail keywords to target around the cluster topic of 'management consultancy services in the energy sector'.
4. Ad Generation: We created a full suite of Google ads that effectively communicated Müller Rasmussen's value proposition and encouraged potential clients to take action.
5. Regular Optimisation: We continuously monitored campaign performance and made regular adjustments to bidding strategies, ad content, and targeting filters to ensure optimum performance.

• Doubled Lead Generation: Before using Google Ads, Müller Rasmussen typically received 5 inbound leads per week. Within 12 months of us running Google Ads for them, they now enjoy around 10 inbound leads per week, with around half coming through Google Ads.
• Boosted Website Traffic: Within 12 months, we grew Müller Rasmussen's monthly website sessions (visits) by 72%.