V2Ten is a Legal Process Outsourcing firm, specialising in road and traffic claims recoveries. They are the market leader with successful recovery rates at around twice the market average.

The Challenge

V2Ten was struggling to generate high-quality leads and increase brand awareness through their LinkedIn advertising efforts. Their existing campaign setup was inefficient, and their targeting was not optimised.

Our Solution

DOC Marketing implemented a comprehensive LinkedIn advertising strategy tailored to V2Ten's specific goals. Our approach involved:

1. Market & Audience Research: We conducted in-depth research to understand V2Ten's target audience, their pain points, and their online behaviour on LinkedIn.
2. Technical Setup Optimisation: We identified and corrected technical issues in V2Ten's LinkedIn advertising setup, ensuring that their campaigns were running efficiently and effectively.
3. Ad & Content Development: Based on our research, we developed a tailored LinkedIn advertising strategy that included a mix of Sponsored Content, Video Ads, and InMail campaigns.
4. Landing Page Design: We designed targeted landing pages to capture leads and drive conversions.
5. Nurture Email Workflows: We built automated nurture email workflows to nurture leads and guide them through the sales funnel.

• Increased Lead Generation: V2Ten saw a 500% increase in high-quality leads generated through their LinkedIn advertising campaigns.
• Improved Conversion Rates: Our optimised campaigns led to higher conversion rates, resulting in increased revenue.
• Enhanced Brand Awareness: V2Ten's brand visibility and recognition increased significantly on LinkedIn.