LinkedIn has recently unveiled a significant update that addresses a long-standing gap in its advertising platform: the ability to leverage influencers. Similar to other platforms like Instagram, TikTok, and YouTube, businesses can now sponsor member-authored newsletters through Thought Leader Ads.
What are 'Thought Leader' Ads?
The 'Thought Leader' ad format lets you sponsor newsletters and articles written by influential people in your industry. Instead of promoting yourself through your own advertising, Though Leader Ads allow you to align your brand with trusted experts who have an existing and engaged audience. This format has the ability to cut through the noise and establish trust with your brand.
Key Benefits for Businesses:
- Build Credibility: Foster trust in your brand by sharing high-quality content from respected influencers.
- Expand Reach: Promote your content to a wider audience and gain new subscribers.
- Position as an Authority: Showcase your expertise on relevant industry topics and drive engagement.
Ideal Businesses for Newsletter for Thought Leader Ads:
- B2B SaaS Companies: Leverage industry thought leaders to showcase the value of your software solutions.
- Professional Services Firms: Position your firm as a trusted advisor by sponsoring content from industry experts.
- Education and Training Providers: Highlight your expertise by partnering with thought leaders in your field.
- Consultancy Firms: Establish credibility and attract new clients by sponsoring thought leader content.
Where does this fit into your LinkedIn Paid Ads strategy?
The Thought Leader ad format can be a valuable addition to your overall LinkedIn Paid Ads strategy. It's particularly effective for businesses that:
- Produce high-quality, long-form content: If your brand creates in-depth articles, whitepapers, or case studies, this feature can help you amplify your content and reach a wider audience.
- Want to establish thought leadership: By associating with industry experts and thought leaders, you can position your brand as a trusted authority in your field.
- Aim to build relationships with your target audience: This feature can help you connect with potential customers on a deeper level and foster long-term relationships.
With these new Thought Leader ads, businesses can effectively connect with their target audience, build brand credibility, and drive leads. At DOC Marketing, we view this new tool as a game changer offering a unique opportunity to differentiate your brand and establish yourself as a thought leader in your industry.
