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Blog & Resources

Keep up to date on the ever-changing landscape of Google Ads & LinkedIn Ads.

Dynamic Keyword Insertion: Personalising Your Ads for Every Search

Dynamic Keyword Insertion (DKI) is a powerful feature in Google Ads that allows you to automatically insert relevant...

AI in Google Ads: A Double-Edged Sword

Google Ads has introduced a groundbreaking feature known as Conversational Experience. This AI-powered tool simplifies...

Boost PPC Performance with Enhanced Query Matching in Google Ads

Google Ads continues to evolve to help advertisers connect with their target audience more effectively. Recent...

Why LinkedIn's 'Qualified Leads' Update is a Major Step Forward

LinkedIn has recently introduced a groundbreaking new feature called Qualified Leads. This innovative tool allows...

LinkedIn's New 'Thought Leader' Ad Format is a Game-Changer

LinkedIn has recently unveiled a significant update that addresses a long-standing gap in its advertising platform: the...

Understanding Google's Update to Attribution Modelling

Google Analytics 4 (GA4) recently rolled out an update to its attribution models aimed at improving the accuracy of...